About us
The blog
Segue Toda Vida Reto
was born in the winter of 2020 during a casual chat between two friends who share a common passion: traveling.
The phrase “segue toda vida reto” is commonly heard in the state of Santa Catarina when you’re lost and ask for directions—it basically means “just keep going straight.”
How many things in life does that phrase apply to?
It quickly became clear that this name represented us. More than that, it symbolizes discovery, being in a new or unknown place, meeting new people, always moving forward, and making our dreams come true.It’s everything we love and seek in every journey!
Over time, we’ve evolved. What started as a blog is now also a company. Today, besides sharing our adventures around the world, we offer personalized and ready-made itineraries—helping more and more people travel with greater safety, planning, and peace of mind.
Our purpose is to make travel more accessible and unforgettable, showing that it can be even better—and we’re here to prove it!
